Wholesale silver

Finding a good source of wholesale silver is essential for any business person that is in the market to sell jewelry. Even if you want to focus on fine jewelry, or if you want to focus on costume jewelry, you should still have some room in your inventory for silver jewelry. If you are smart you will make a pretty extensive division of your store for this form of jewelry. If you have not been focusing on selling silver jewelry, you may be wondering why it might be important for you to include this jewelry in your inventory.

If you are in the fine jewelry market, you might feel that it is unnecessary to feature sterling silver jewelry in your inventory. You may carry some jewelry items in your store already that feature real gold combined with sterling silver, or that feature only pure silver as opposed to sterling silver. But if you include some nice looking sterling silver jewelry items in your store, you will make more sales, from both your rich customers and your middle income customers. Silver is a long lasting and affordable metal.

Why have a store full of only items that cost over $100? You are preventing a whole lot of customers from shopping in your store. If you have a few sterling silver items displayed elegantly in your fine jewelry store, that ranges in price from $25 - $80, you will be able to make more money. Your rich customers will make more impulse buys, and your middle class customers will come to you more often. Right now your middle income customers might come to you once or twice in a lifetime for weddings or graduations, but that is it. When you feature sterling silver though, you will bring them in for birthdays and during the Christmas season. That money adds up.

If you are a costume jewelry seller, you might only have gold plating and silver plating on most of your jewelry. But you are totally alienating customers that have metal allergies. Though a certain metal may be labeled as hypoallergenic, for some people it still is not. There are some people in the world that would love to wear your jewelry, but can only wear gold, silver or platinum jewelry. That is it. They cannot wear surgical steel. No matter what you have been led to believe, these people will not buy surgical steel. So chances are, if you feature a little bit of sterling silver jewelry in your inventory, you will not lose these customers.

As you can see, there are so many reasons why buying wholesale silver is essential for any jewelry business person.